Hi, I’m Elizabeth — founder of Wag Melts.

A couple years ago, I stepped away from my role as a Chief Technology Officer in education. Since then, I’ve been consulting with independent schools, supporting a local public middle school, and focusing on living more intentionally — growing more of my own food, spending time outdoors, and embracing a slower, more grounded life on our small New Hampshire farm.

But let’s be honest: intentional doesn’t always mean tidy.

Between the Labs, the mud, and all the ongoing farm projects, let’s just say I rely on good smells to do a lot of heavy lifting. Candles were always part of the vibe — the soft flicker, the cozy glow, the way a familiar scent can make a space feel instantly like home.

But when you live with a pack of joyful, tail-wagging Labradors, open flames and wagging tails don’t mix.

I grew up on a farm where animals mostly stayed outside. Dogs on the furniture? Not a chance. But life evolves — and now our dogs are family. They’re on the couches, underfoot, and thumping those signature Lab tails into everything in sight. Candles got moved to higher shelves… and eventually replaced with LED flickers. The glow remained, but something was missing: scent.

That warm, welcoming scent that makes your home feel fresh, calm, and cared for.

As I spent more time building out our little farmstead — raising chickens, selling eggs, growing vegetables and flowers, canning jam, experimenting with medicinal salves, even keeping bees — it felt natural to start learning about candles too. That’s when I discovered the benefits of beeswax, the clean burn of coconut wax, and just how many toxins are hidingtraditional candles.

Meanwhile, the house still wasn’t getting any cleaner. And every time someone knocked on the door unexpectedly, I’d panic — scrambling for anything that could make the house smell as lovely as it felt. That’s when I stumbled upon wax melts.

Most of my friends had never heard of them. But once I tried them, I was hooked. They’re made of a firmer wax blend that melts gently over a small tealight or electric warmer — no flame, no smoke, no wick. And the scent payoff? Even better than traditional candles.

That’s how Wag Melts were born

So why Wag Melts?

🐶 Dog-Friendly – Clean-burning coconut + beeswax, no toxins, no worries
🌿 Nature-Inspired – Scents that smell like seasons, not synthetics
🏡 Home-Focused – Made for people who love their space — dog or no dog
🐾 Playful Vibes – Each scent comes with a Lab and a story